Beef Advocacy Canada was designed to empower, equip, and connect advocates.


Understanding key consumer concerns about beef and how advocacy can be effective will empower you to take action.


The program will equip you with the messages, tools and strategies needed to communicate in a way that is likely to be understood and resonate with consumers.


Upon graduation, you will join a network of advocates with access to resources and opportunities for sharing beef’s positive story in new and compelling ways.