Why Advocacy Canada?
There are many people talking about the Canadian beef industry, about how cattle are raised and beef is produced. The goal of this program is to empower advocates for the beef industry; those people who make their living by and build their lives on bringing beef to the world’s table.
Being an advocate for the industry involves sharing what you know and what you do, and understanding and sharing the process in the rest of the industry. Canadian beef advocates will be talking about the Canadian beef industry from a place of credibility and knowledge. You will be talking from inside the Canadian beef industry.